Lee Health is the largest not-for-profit public health system in Florida.
the use of symbology in the logomark
Along with their new Lee Health name, the new, more modern and vibrant logo reflects the transformational and collaborative nature of their organization, suggested through the symbol, typeface and color palette. The coupling of name and symbol also make it clear their direction of traveling forward.
A message through the color palette
The brand identity needed a particular pairing in terms of color. Following their ideas about progression, I wanted to create a fresh and modern feel through the color palette, using vibrant colors.
Applying the brand design to marketing collateral
The brand design had to be spread in a way the updated look would be understood and felt by the audience of Lee Health.